Located in Charlotte’s NoDa arts district, Protagonist Clubhouse provides a totally unique tasting experience for the enthusiast and the beer-curious. The staff curates unique beers from around the world and, utilizing their advanced storage and serving technology, present them exactly as the brewers intended. They blend CO2 and nitrogen into individual draft lines in the on-site “flux capacitor” to provide precise mouthfeel. Kegs are cooled in multiple temperature zones — a design that enables Protagonist to serve varying styles at their appropriate temperatures. The Clubhouse also serves a variety of locally sourced snacks — the pretzel from Duke’s and the charcuterie from San Giuseppe Salami Co are menu favorites.
Protagonist Clubhouse isn’t really a bar. It’s more of a specialized beer tasting facility. Brand Bureau perfectly defined this unique concept with exceptional branding and interior design. The space is very intimate, with seating for about 30 patrons. The feel is modern and minimal — a laboratory where customers conduct flavor experiments. The white oak and neutral colors that dominate the room are accentuated with shiny, polished techno-gadgets.
Brand Identity Honoree, Brand Bureau
2020 MUSE Design Awards
Interior Design Gold Winner, Brand Bureau